Emily had been eyeing a new iPhone for months. Her current phone was still working fine, but when she saw a promotion for the latest model, she couldn’t resist. Without thinking twice, she traded in her old phone and upgraded.
At first, everything felt great—the new phone was fast, the camera was sharp, and she loved the fresh feeling of an upgrade. But just a few weeks later, rumors started surfacing about the next iPhone. It was expected to have a major redesign, longer battery life, and a groundbreaking camera system. Reports claimed it would be a bigger leap forward than her current model.
As leaks became more detailed, Emily started feeling that sinking regret. The phone she had just bought—at full price and locked into a long carrier contract—was already looking outdated. Had she waited just a couple more months, she could have gotten a much better device for the same price.
When the new iPhone was officially announced, Emily knew she had made a mistake. Not only did it have all the rumored features, but her current phone had also just dropped in value. If she had waited, she could have either gotten a better phone or saved money on the one she had just bought.
Now, she tells her friends one simple rule: if you’re close to a new iPhone release, wait. Apple’s release cycle is predictable, and waiting a little longer can mean getting a superior device—or at the very least, a much better deal.
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